The pay-per-lead model works against you.
Here’s the alternative.
If you’ve bought leads before, you already know the problem: you pay whether or not the lead becomes work. We built the opposite — you pay only after a job is done and your customer has paid you.
Why buying leads feels like gambling
Pay-per-lead services charge you the moment a homeowner clicks, calls, or fills out a form. Whether that person hires you, hires a competitor, or was never serious at all — you already paid. The seller profits on volume. You profit only on jobs. Those are two different businesses, and the incentives never line up.
Contractors aren’t imagining the problem. In 2023, the FTC ordered one of the largest home-services lead sellers, HomeAdvisor (Angi Leads), to pay up to $7.2 million — the FTC alleged misleading claims about lead quality and about how likely leads were to turn into jobs. The Better Business Bureau has separately recognized a pattern of complaints from businesses about that company’s billing and customer service.
And the leads aren’t cheap. Industry benchmark data from LocaliQ’s 2025 home-services report puts the median cost of a single search-generated lead at about $91 — and well over $200 for trades like roofing. That’s the price of a lead, not a job. Every one that goes nowhere comes straight out of your margin.
Pay-per-lead vs. pay-on-completion
What you pay for
Pay-per-lead
Every lead, valid or not
Ring Pair
Completed, paid jobs only
When you pay
Pay-per-lead
Upfront, before any work happens
Ring Pair
After your customer pays you
A lead that never answers
Pay-per-lead
You paid for it
Ring Pair
Costs you nothing
A quote that doesn’t close
Pay-per-lead
You paid for it
Ring Pair
Costs you nothing
Disputing a bad lead
Pay-per-lead
Credit request, their decision
Ring Pair
Nothing to dispute — unpaid job, no bill
Who carries the risk
Pay-per-lead
You
Ring Pair
Us
What “pay on completion” means, exactly
We send qualified homeowners from your service area to your business. You quote the job, do the work, and collect payment from your customer — like any other job. Then, and only then, you pay us an agreed per-job fee. The fee is set for your trade and area during onboarding, in writing, before you commit to anything.
There’s no fine print doing the heavy lifting here. No setup fees, no subscription, no monthly minimums, no long-term contract. A lead that doesn’t turn into a completed, paid job simply never shows up on a bill — you don’t file a credit request, you don’t argue with support. Unpaid means unbilled.
We can only afford to work this way because it forces us to send leads that close. When the lead seller eats the cost of every dead lead, the lead seller gets very picky about lead quality. That’s the whole idea.
Questions contractors ask us
How does the pay-on-completion model work?
You only pay when you complete the job and get paid by your customer. We send you qualified leads, you do the work, the customer pays you, and then you pay us. If a job doesn’t close, you owe us nothing for that lead.
What makes Ring Pair different from traditional lead generation?
Traditional lead sellers charge you upfront for every lead, whether it turns into work or not — they profit even when you lose money. Ring Pair only gets paid when you complete the job and get paid, so we have no reason to send you junk leads.
What’s the catch?
The catch is on our side: we absorb the cost of every lead that doesn’t turn into a paid job. That’s why we’re selective about who we partner with — licensed businesses that answer their phone and can actually take the volume. If that’s you, the model simply works in your favor.
Are there any upfront costs or monthly minimums?
No. There are no setup fees, no subscriptions, and no monthly minimums. You only pay when you complete jobs and get paid by customers, so every dollar you spend is tied to actual revenue.
Do you require a long-term contract?
No long-term contracts. We earn your business by sending leads that turn into completed jobs. You can adjust or pause at any time.
Done paying for dead leads?
Tell us your trade and service area. Your exact per-completed-job rate, in writing, within one business day.
No upfront costs · No monthly minimums · No long-term contracts